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Fasson. The First 50 Years
Fifty years ago, Avery Dennison — then known as the Avery Adhesive Label Corporation — began operating a base materials plant in Painesville, Ohio (in the northeast region of the USA). The fledgling Avery Paper operation was soon renamed Fasson — to suggest “fasten on” or “fast on.”
That event marked a strategic new direction for the Company: to sell, not fully-made labels, but pressure-sensitive base materials directly to printers, converters and label manufacturers.
With the founding of Fasson, a new capability, and a powerful new brand, was created — one that would greatly impact, strengthen and expand not only the Company, but the entire pressure-sensitive industry.
In 2004, we proudly celebrate the 50th anniversary of the Fasson brand. We're grateful to have earned the trust of our customers over the years and look forward to contributing to the growth of the pressure-sensitive industry for generations to come.
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